Le Baron

Le Baron project
Services
BrandingWebSocial Media
Technologies
FigmaWordPressBricks Builder
Location
Barcelona
Industry
Real Estate
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Earth and water

Le Baron is a Barcelona real estate developer that builds with respect for the environment. Its symbol grows out of that idea: two diagonal planes that interlock, evoking earth and water. We paired it with an elegant serif typeface and a palette of deep green and cream for a calm, natural, high-end identity.

Le Baron — Earth and water
Le Baron — Earth and water (1)
Le Baron — Earth and water (2)
Le Baron — Earth and water (3)

An identity you can live in

We rolled out the system across every touchpoint: stationery, business cards, folders, and applications on apparel and products. The diagonal pattern of the symbol becomes a flexible graphic device that preserves the warmth and attention to detail that define the brand.

Le Baron — An identity you can live in
Le Baron — An identity you can live in (1)
Le Baron — An identity you can live in (2)
Le Baron — An identity you can live in (3)

Website and social media

We designed and developed a custom WordPress website with Bricks Builder, built so the team can publish their own developments without touching code. A website that tells stories—each project with its own location and character—and extends into a social media template system that stays consistent across every channel.

Le Baron — Website and social media
Le Baron — Website and social media (1)
Le Baron — Website and social media (2)
Le Baron — Website and social media (3)

Results

4,322

Up 108%

Visitors

1m 13s

Up 94%

Visit duration

18%

Down 52%

Bounce rate

97

Up 42 points

PageSpeed

Working with Jorge was a great call. From the very beginning he understood exactly what we needed and turned it into a clear, thoughtful and very well-executed proposal. I’d especially highlight his commitment throughout the project and his ability to bring solutions that improve on the original idea.
PIgnacio PancorboCEO of Le Baron House