The Med Fest

The Med Fest project
Services
Branding
Technologies
IllustratorPhotoshop
Location
Madrid
Industry
Events & Culture

A speech bubble to talk about what matters

The Med Fest is the Mediterranean festival for freedom that the Friedrich Naumann Foundation organizes from Madrid. For its identity, we started from a speech bubble—the symbol of conversation—rendered in layers of vivid color that represent the diversity of Mediterranean cultures. A young, alternative, and playful tone that never loses its composure, supported by Satoshi, a rounded, approachable typeface.

The Med Fest — A speech bubble to talk about what matters
The Med Fest — A speech bubble to talk about what matters (1)
The Med Fest — A speech bubble to talk about what matters (2)
The Med Fest — A speech bubble to talk about what matters (3)

An identity for the whole festival

We brought the brand to every part of the event: signage, totem displays, roll-up banners, speaker cards, and social media assets. A flexible graphic system, full of color and energy, that stays consistent from the entrance to the stage and makes the festival recognizable on any medium.

The Med Fest — An identity for the whole festival
The Med Fest — An identity for the whole festival (1)
The Med Fest — An identity for the whole festival (2)
The Med Fest — An identity for the whole festival (3)

From logo to live event

The identity comes to life at the festival: panel discussions, live illustration, and a participatory mural—“New Voices of the Mediterranean”—where the audience can express themselves. A second edition that brought together more than 120 participants around topics such as climate, migration, diversity, and opportunities for young people in the Mediterranean.

The Med Fest — From logo to live event
The Med Fest — From logo to live event (1)
The Med Fest — From logo to live event (2)
The Med Fest — From logo to live event (3)