Branding · Visual identity
Brand identity design and branding
Your brand is what people say about you when you’re not in the room. I design strong, consistent visual identities —naming, logo, visual system and brand guidelines— that set your business apart and build a solid foundation for your digital presence.
A brand built as a system
A brand is much more than a logo: it’s what makes people recognize and remember you on the web, on social media and on paper. Without a system behind it, every piece ends up looking like it came from a different company.
I design your identity with digital in mind first: logo, color, typography and clear usage guidelines so your brand works just as well on screen as in print. And if we build your website afterwards, brand and website are born as a single system.
Custom logo and visual identity
A color and typography system with character
Brand guidelines (brandbook) to keep everything consistent
Digital-first branding, ready to plug into your website
How I work
A clear method so you always know where the project stands and what comes next.
Paso 01
Brand brief
We talk about your business, your audience and your competitors to define what the brand needs to convey.
Paso 02
Concept and visual direction
I present the creative directions: concepts, references and first identity proposals.
Paso 03
System design
I develop the logo, color, typography and main applications for the chosen direction.
Paso 04
Delivery and brand guidelines
You receive all the files and a usage guide to keep the brand consistent across any medium.
Technologies and tools
I choose each tool for what it brings to the project, not out of habit.
Figma
Visual system and digital applications.
Illustrator
Logo and vector assets.
Photoshop
Image editing and mockups.
Results that back it up
What clients say and what the numbers show.
Zenith Sports
Really happy with the work Jorge has done. The quality of his work has been exceptional, and he always delivers on the agreed schedule. He’s able to draw on a wide range of resources, go beyond what was asked and adapt to all of our specific needs.
Angel EncinarCEO of Zenith Sports200+
Projects launched worldwide.
+120
Happy clients, and counting.
How much does brand design cost?
From
€1,200
As a guide, brand design starts at €1,200, depending on whether it includes naming and how many assets you need. Within 48 hours you’ll have a firm proposal with the exact scope and price.
What the price depends on
- Whether it includes naming or starts from an existing name
- Number of applications and assets
- Whether it’s designed together with the website
FAQ
Write to me anytime. I’ll answer any question before you commit to anything.
Jorge MuñozFreelance Designer & Developer Brand strategy, naming if you need it, logo, color palette, typefaces and usage guidelines so your brand looks consistent on the web, on social media and in print.
As a guide, brand design starts at around €1,200, depending on whether it includes naming and how many assets you need. Within 48 hours you’ll have a firm proposal. Calculate the price of your website
Yes, and that’s ideal: the brand and the website are designed as a single system, with an identity built from the start to work well on screen.
The logo in all its versions and formats, both vector and for screen, the color palette, the typefaces and the brand guidelines as a PDF, with full usage rights.
Yes. A redesign keeps what your customers already recognize and updates whatever has fallen behind, so the brand evolves without losing its history.
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