Performance · Core Web Vitals
Website speed optimization
A slow website loses sales and rankings. I audit and optimize your website —WordPress or custom-built— so it loads in under a second: Core Web Vitals in the green, optimized images and code, and an experience that keeps users around and that Google loves.
Genuinely fast, backed by real data
A slow website costs you twice: Google ranks it lower and users leave before they even see it. Most of the time it doesn’t need rebuilding; you just need to know exactly what’s slowing it down.
I audit your website with real user data and tackle what weighs the most: images, caching, third-party scripts, fonts and plugins. The goal isn’t a nice score on a test, but Core Web Vitals in the green that stay that way over time.
Performance and Core Web Vitals audit
Image, code and caching optimization
Better SEO and higher conversions
WordPress or custom-built websites
How I work
A clear method so you always know where the project stands and what comes next.
Paso 01
Performance audit
I measure your website with lab data and real user data to pinpoint what’s slowing it down.
Paso 02
Prioritized plan
I rank the improvements by impact and effort, so we start with what makes the most noticeable difference.
Paso 03
Optimization
Images, caching, code, fonts and third-party scripts: I apply the improvements and verify each one.
Paso 04
Verification
I check the Core Web Vitals after the changes and leave you documentation on how to keep them there.
Technologies and tools
I choose each tool for what it brings to the project, not out of habit.
Lighthouse and PageSpeed
Lab measurements of performance.
Core Web Vitals
Field data from real users.
Cloudflare
CDN and edge caching.
WebP and AVIF
Lightweight images without losing quality.
Results that back it up
What clients say and what the numbers show.
Zenith Sports
Really happy with the work Jorge has done. The quality of his work has been exceptional, and he always delivers on the agreed schedule. He’s able to draw on a wide range of resources, go beyond what was asked and adapt to all of our specific needs.
Angel EncinarCEO of Zenith Sports−78%
Load time.
View case: Gespromo+95
PageSpeed score.
View case: AutopractikHow much does website speed optimization cost?
Custom quote
It depends on your website’s technology and on what’s slowing it down. I start with an audit and, within 48 hours, you’ll have a firm proposal with the exact scope and price.
What the price depends on
- Technology and size of the website
- Starting point and causes of the slowness
- Whether optimizing is enough or parts need rebuilding
FAQ
Write to me anytime. I’ll answer any question before you commit to anything.
Jorge MuñozFreelance Designer & Developer Because it affects the two things you care about most: your rankings, since Google measures Core Web Vitals, and your sales, because every second of waiting makes more people leave without converting.
They’re the three metrics Google uses to measure your users’ real experience: LCP, how long the main content takes to appear; INP, how quickly the page responds; and CLS, how much the layout shifts while loading.
Almost always, yes. I start with an audit and tackle what weighs the most: images, caching, third-party scripts, fonts and plugins. I only suggest a rebuild if the technical foundation has reached its limits.
It depends on the starting point and on what your website needs to load. My goal is to get Core Web Vitals in the green with real user data, which is what Google actually takes into account, beyond the test score.
If it’s looked after, yes. That’s why I document what not to do again and offer maintenance with regular performance reviews.
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