Dupla

Dupla project
Services
BrandingSocial Media
Technologies
IllustratorPhotoshop
Location
Barcelona
Industry
Sports

The pair as a symbol

Dupla grew out of a simple, powerful idea: protection takes two. The name and the symbol—two slanted bars moving forward in parallel—capture that idea of a pair, speed, and movement. The identity is built on a clean lowercase wordmark, a contemporary sans-serif typeface, and a high-contrast system: pure black and an electric lime green that brings energy and a competitive attitude.

Dupla — The pair as a symbol
Dupla — The pair as a symbol (1)
Dupla — The pair as a symbol (2)
Dupla — The pair as a symbol (3)

Design that adapts to you

The product is the heart of the brand: shin guards made from a thermo-adaptive material that, once dampened, molds to the exact shape of each leg for a perfect fit. We carried that promise of personalization and performance across every touchpoint—numbering, app iconography, and apparel applications—always keeping the two-bar signature and the brand green.

Dupla — Design that adapts to you
Dupla — Design that adapts to you (1)
Dupla — Design that adapts to you (2)

A brand you can wear

We extended the identity to a full line of gear and merchandise: performance apparel, a cap, and a drawstring bag that use black and lime green as an instantly recognizable code. Every piece reinforces the consistency of the system and makes Dupla a sports brand with a personality of its own, on and off the field.

Dupla — A brand you can wear
Dupla — A brand you can wear (1)
Dupla — A brand you can wear (2)
Dupla — A brand you can wear (3)