Waim
- Services
- BrandingUX/UIWebSocial Media
- Technologies
- FigmaIllustratorPhotoshop
- Location
- Madrid
- Industry
- Recruitment
Branding from scratch
We created the Waim brand from the ground up for a platform that connects companies with engineering professionals. A bold, tech-driven graphic system: the symbol—a star-gear—on deep navy blue (Stratos) contrasted with an electric yellow (Lemon), applied consistently from the brand guidelines all the way to out-of-home advertising.
Product design · UX/UI
We designed the platform's entire experience: information architecture, user flows, and a clear interface so companies and candidates can manage job openings, proposals, and conversations without friction. UX and UI working toward faster, more effective, and more affordable hiring.
Website, social media, and campaigns
We took the system to every channel: the product website, social media with a voice of its own—“we make, we aim, we hire”—and on- and off-screen campaigns, keeping the strength of the blue and yellow at every touchpoint.
Results
2,238
Up 294%
Visitors
2m 12s
Up 318%
Visit duration
14%
Down 76%
Bounce rate
100
Up 65 points
PageSpeed
We’re very happy with the result. Jorge understood what we needed from the start and created a high-quality website, in both design and development. Throughout the process he also kept suggesting improvements and answered any questions quickly.