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Tecnologías Tax: Photoshop

Hi, I'm Jorge Muñoz, freelance graphic designer in Barcelona, specialized in web design, WordPress development and UX/UI design for applications. With more than 10 years of experience, I am dedicated to create creative solutions that bring value to my clients.
I have collaborated with companies of all kinds. These experiences have allowed me to adapt to different styles and needs, always maintaining a high level of quality. I am efficient, flexible and work with national and international clients, such as Australia, USA, Spain and Germany.

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UTS Football, a club in Australia, was looking to shed its amateur image and align itself with elite soccer clubs through a comprehensive rebranding.
UTS Football shield creation process

The UTS Football crest combines architectural and natural elements that represent the club's identity. The outline is inspired by the silhouette of UTS's most emblematic building, paying homage to its architectural heritage. The pine trees symbolize the rich history and legacy of the land where the club has forged its presence, connecting the past with the present.

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Architectural symbol on the coat of arms

The crest takes inspiration from the architectural legacy of UTS and local history, with details that pay homage to both the institution and the playing field. These elements, along with the representative pine trees, create a connection between tradition and modernity, highlighted in the club's apparel and accessories.

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Design of UTS Football kits

UTS Football's visual identity is reflected in two distinctive kits: the "Home Kit" and the "Away Kit". The blue and black colors bring modernity and strength to the team, with a design that balances horizontal lines and solid blocks. The final design balances modernity and tradition, creating a strong and representative visual symbol.

Desilza
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